Predictive | Prescriptive Analytics
Augmented Intelligence
Augmented Intelligence
- The rapid increase in the amount of data and the power of sophisticated algorithms to analyze it means that new interventions are required to deliver new levels of insight. Previous democratization technologies were mostly capable of generating descriptive analytics insights about the past.
- Companies increasingly want to generate predictive models that provide insights about what might happen to their businesses in the future and prescriptive analytics that guide employees and customers to take actions that drive business results.
- Achieving these goals requires a level of statistical and data science sophistication that is still relatively rare within organizations, and that limits the number of useful insights that a company can produce.